A. Baker is President of Baker Communications, Inc, a leading
training and career development firm.
Established in 1979, Baker’s ongoing client list includes
over 75 Fortune 500 companies and numerous medium and small
of instructional materials and methods are suited for each part of the
the selling concept – notebooks, written materials,
2. Skill demonstration – video modeling
3. Skill transfer – videotaped sales
call and role playing
Way” Versus “Wrong Way” Examples
The Advantages and Disadvantages of Video and Film
Popularity With Training Managers
are many reasons to choose video over film: convenience,
cost, sophistication, creativity,
stability, flexibility, and the playback and the recording
A Sales Training Program With Video Tape
implications appear to be clear: in house trainers carry
the primary responsibility for the development of sales
raining programs and must be prepared to select the best
materials, be they slides, transparencies, handouts,
video, or film.
Videotaped Sales Training Materials
entire business of producing instructional video
materials has undergone tremendous
growth, and competetiveness has bred new levels of sophistication.
As with any infant industry, trial and error and new entrants
have improved the early products.
To Make Your Own Sales Training Video In Six Steps - Part 1
we could not hope to present an entire course on video
production within these pages, we can share the techniques
and procedures that have worked for us.
To Make Your Own Sales Training Video In Six Steps - Part 2
wording of the narrative and the examples of selling skills
must show the people-side of the business.
Any stiffness in wording should be changed. If the writer
is not equally strong in all the foregoing areas, an unbalanced
learning curve will occur, and the video will be
Your Sales Training Video Program & Summary
When we look at
how far video has come and how universally it is
used, we can be certain that video technology will
programs far into the future.